We put your cost-per-lead campaigns on the channels where your audience actually spends time—and prove they work.
Your customers aren't waiting in a search bar. They're streaming, commuting, listening, and browsing—and most CPL campaigns aren't reaching them there.
Consumers spend the majority of their connected time streaming, browsing, and in the real world—not scrolling feeds.
Connected TV now reaches the vast majority of US households, many unreachable via traditional TV or social.
Podcasts and streaming audio reach consumers during commutes, workouts, and chores—moments when screens aren't an option but attention is high.
Digital out-of-home screens capture attention in retail, transit, and urban environments—with precise targeting.
Most CPL strategies are concentrated in the same crowded channels, competing for the same expensive clicks. That's a narrow view of where your customers actually are—and it's leaving opportunity on the table.
Costs climb 10-15% year over year as more advertisers pile into the same auctions.
You're fighting harder for the same demand instead of creating new demand.
Algorithm changes can tank your ROAS overnight. Diversification is protection.
Buying leads feels like the easy path to growth. But you're competing on the same leads as everyone else, from sources you can't verify, with quality you can't control.
You don't know where these leads actually came from. What sites? What ads? What promises were made to the consumer?
Your "exclusive" lead was probably sold to three competitors. You're in a race to the phone—not a conversation with an interested buyer.
TCPA violations, consent issues, and regulatory risk that you inherit from practices you never approved.
You're renting someone else's funnel. Every dollar spent builds their business, not yours.
These are the channels capturing consumer attention. We help you show up there with campaigns built around your CPL targets.
Premium streaming inventory across Netflix, Prime Video, Roku, Samsung, and every major network app. TV-level impact with digital targeting and measurement.
Billboards, transit, retail, and place-based screens with geofencing, dayparting, and audience targeting. Reach consumers in the physical world where intent begins.
Precision-targeted placements using intent data, contextual signals, and deterministic IDs. Reach in-market audiences at CPMs that actually pencil out for lead gen.
Pre-roll, mid-roll, and outstream video across premium publishers. High-impact creative formats with viewability and completion rates that drive action.
Podcast and streaming audio ads that reach consumers during commutes, workouts, and daily routines. High-attention moments with precise audience targeting.
We get it. These channels feel harder to measure than search and social. But here's the thing: search and social attribution is already broken.
That branded search click? Something else created that demand. That social conversion? It took seven touchpoints to get there. Last-click attribution is a convenient fiction—it just happens to be one you're used to.
The solution isn't to avoid channels that expose attribution gaps. It's to build measurement that reflects how customers actually convert—across every touchpoint, including the ones you're missing today.
Holdout groups and geo-tests that isolate the true lift from each channel.
Connect CTV, audio, and DOOH exposures to downstream web and app conversions.
Data-driven attribution that weights each touchpoint by actual impact on leads.
Exposed vs. control analysis to measure true campaign impact on your CPL.
Let's talk about expanding your CPL campaigns to the channels your competitors are missing.
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